Nutri
A focused starting point for nutrition, food response, appetite and metabolism.
About GeneKids
Helping parents understand their child beyond guesswork.
GeneKids is a child-focused DNA insights brand serving families in Malaysia and Singapore through a simple home kit and parent-friendly report experience.
Our purpose
Move from guesswork to better-informed conversations.
Children can respond differently to the same food, routine, learning environment or activity. GeneKids organises individual DNA insights into report areas that parents can explore and understand.
Our focus is a clear digital experience, straightforward home collection and parent-friendly package choices.
Designed around parent questions
Food, learning, behaviour, sleep, movement and health context.
Instead of asking parents to choose from a long technical list, GeneKids groups existing DNA insights into three levels of understanding.
Discover
The recommended all-round view of nutrition and everyday child development.
Complete
The full Discover scope plus a curated layer of child-relevant health areas.
Our approach
Simple, focused and supported.
Home collection
A saliva kit delivered with simple collection instructions and a prepared return pack.
Laboratory processing
Returned samples are arranged for processing at a laboratory in Singapore.
Clear report choices
Nutri, Discover and Complete are organised around recognisable parent concerns.
Local support
WhatsApp assistance is available throughout the order, kit and report-status journey.